22 May 2012
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Feb 03, 2012
by Sabine sader -beiruting
The face that sold a million bars
Since 32 yrs, we wanted to know who he was, but his identity was secretly guarded. in 2005, he finally revealed himself: Günter Euringer, a German who launched his autobiography The Chocolate Child.
In 1973, Euringers mother, who worked for an advertising agency, took the then 10-year-old Günter to the photo shoot, not knowing that he would become the face of the Kinder brand.
Euringer told the Süddeutsche Zeitung about his shock at seeing Kinder chocolate in Italy with a different boy and girl on the package and his relief at learning it was just a limited-edition summer wrapper. "That was the first time it became clear to me, how much the photo on Kinder chocolate bars has become a part of my life," Euringer said.
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