Aishti Fashion Show FW 2014 2015

On Friday night, Downtown Beirut rivaled the world's fashion capitals with the exclusive MasterCard Aïshti Fashion Experience Beirut 2014. As A-list guests watched from the front row, the annual fall/winter event saw highlights from global fashion weeks showcased before Aïshti's stunning flagship store.With the stars illuminating Downtown Beirut, 14 male and female models took to a 40-meter, open-air runway to present the latest looks from New York, Milan, London and Paris. The season's most influential trends came to life with colorful patterns, intricate pleating, layers of lace, fur details and knitwear elements. For men, casual was king, and smart separates were styled to laid-back perfection. Forty-seven looks encapsulated this season's must-have pieces, with Agent Provocateur, Burberry, Chloé, Cushnie et Ochs, Oscar de la Renta, Dolce & Gabbana, Gucci, Prada, Stella McCartney, Zegna and dozens of other luxury brands rounding out the event. A gorgeous gold lace dress from Saint Laurent closed the show.



The beauty looks were polished but relaxed, allowing show-stopping fashions to take center stage. The women wore their hair straight with loads of movement, while the men went in a similar direction with lightly tousled styles.



Aïshti owner and CEO Tony Salamé later appeared on the runway to announce winners of raffle prizes from Aïshti, MasterCard, Bank Audi, Global Blue and Samsung. All guests were entered into a drawing for three Aïshti shopping vouchers worth $2,500 (two provided by Global Blue and one provided by MasterCard) and several gifts from Samsung: a Galaxy Note 4, Galaxy Note 4 with Gear Fit, Galaxy Alfa and Galaxy 4 with Gear 2 Neo. Additional gifts included two $2,500 Aïshti vouchers, exclusive to MasterCard and Aïshti Bank Audi MasterCard cardholders.



Before the show, guests gathered at Aïshti's People restaurant for Beirut's Nouvelle Vague, an event celebrating local talent and outstanding design. Following the final look, they gathered in the crisp fall night to sip cocktails and enjoy hors d'oeuvres.