AURA by Carolina Hair Accessories Boutique Opening

The opening of the first AURA by Carolina flagship store in the artsy district of Mar Mikhael, Beirut held on Thursday 5th of December 2014.


Carolina Chammas, founder of AURA headpieces launched her brand in August 2012 after having completed a Masters degree in fashion promotion at the Istituto Marangoni in London and years of working in the fashion industry. Her boho chic head couture concept was a big hit across the Arab World, Europe and the USA. World-renowned celebrities and fashionistas such as Khloe Kardashian, Anna Dello Russo, BryanBoy were spotted rocking an AURA by Carolina headpiece. Local Arab public figures such as Nancy Ajram, Elissa,Nadine Labaki, Maya Diab, Lana el Sahely and Lady Fozaza of Dubai, to name a few are also fan of the brand and were seen wearing AURA headpieces.


AURA by Carolina headpieces revolve around a fusion of Middle Eastern cultures introducing Greek goddesses, Ottoman and Arabian princesses to the West by adding an urban, fashion forward and contemporary twist. The brand also represents a passion for artisanal creation and is a way to communicate Carolina's vision of fashion.


When it was time to open a boutique in Beirut, Carolina choose Mar Mikhael, the hub of emerging and established local artisans. AURA by Carolina is authentic, humble and magical all at once just like Mar Mikhael. The newly open flagship store brings a positive "AURA" to the neighborhood and a glimpse of style and charm.



Simple yet mystical, the inspiration behind the boutique décor is boho chic, romantic, feminine and unique with a dash of magic. The AURA universe is all about hair, humor and beauty. It is an experience on its own, set in boudoir for the AURA girl: modern, adventurous and multicultural.