Opening of Muse Chocolate Concept

MUSE, a high end chocolate concept store located in Downtown Beirut, opened its doors to a large crowd on March 17, showcasing its mouthwatering array of chocolates, ice creams and other delectable sweets.

The chocolate concept store, MUSE, is founded on the premise of targeting all of its customers’ senses in its luxurious boutique in Wadi Hills. Starting with taste, the rich array of chocolate offerings range from unwrapped and wrapped, with over 80 flavors and fillings. The lineup also includes an ice cream selection, along with macaroons in all flavors.

The owners behind MUSE come with over 40 years of experience in the chocolate and ice cream industry, having headed a successful regional chain. With the opening of MUSE, they were keen to introduce a new, high-end concept to the Lebanese market.

MUSE also targets the other senses, with wondrous packaging and the store interior’s taking over sight; soft melodies versus crunchy fillings targeting sound; the feel of different surfaces and chocolate exteriors and the deep scent of cocoa drifting through the store. MUSE offers a complete experience both in-store and when its products are carried away in eye-catching displays.

The MUSE store also carries giftware items and caters to all occasions, be it weddings, anniversaries, new born celebrations and other celebrations.