Launching of Lebanese Breast Cancer Forum

"I am backing the National Awareness Campaign for Breast Cancer being a firm believer that the health of a society is an essential pillar that needs to be elevated to be a national cause" said Lama Salam. "I address every Lebanese woman and I ask her to put her fears aside and not neglect her health. She needs to remember self-examination and the mammography once a year after the age of 40, as her disease will not only affect her, but it will also impact her family. I also ask of every man to be aware of the huge responsibility of urging his wife, his mother, and his daughter to early detection. You are to support and encourage the women in your lives, lifting their morale and helping them to fight the disease and conduct a normal life"

In continuation of last year's campaign message of consistently reminding our mothers, sisters, daughters, and friends to prioritize their own health by getting their regular checkups and mammograms, there is always more we can do to help fight this disease. Whether affected by the disease directly, or anxious about our families health, the fight against breast cancer is relevant to everyone, and every individual can play an important role in tackling this challenge.

HE Minister of Public Health Wael Abou Faour also commented:  "We consider the Breast Cancer Early Detection Program to be of major importance not only from a medical perspective, but also from an economic one as it is in line with expenditure rationalization and control programs. The early detection of diseases can contribute to a reduction in the cases of expensive hospitalization, which in turn constitutes an essential base to build future health policies that will focus on early detection and large awareness campaigns."

Olfat Berro, Country Manager for Roche Lebanon, expressed her delight at being part of this year's original initiative that will play a pivotal role in raising awareness and knowledge about breast cancer, "as a woman, I am conscious the prevention of this disease can be improved through the support of husbands, friends, and family. We women and mothers have the capacity to remember the smallest detail related to the care of our loved ones, so much so that we might forget to care for ourselves. Aware of this, Roche is renewing its dedication to spread the word and educate people about breast cancer because early screening and detection saves lives".

Campaign outreach

The nation-wide awareness campaign is set to run for three months enabling women to gain access to discounted mammography exams which will remain available till end of December 2015. Participating private hospitals and medical centers across Lebanon will reduce their mammography fees to L.L. 40,000 whilst government hospitals will offer free mammograms during the entire phase of the campaign.

To expand the outreach of the core message to a wider target audience and impact more lives, the national committee of experts announced that the annual national program will involve more public lectures with municipalities and women NGOs that will be organized by the medical societies and the cancer patient support groups.

The campaign will also be promoted through educational leaflets and various media outlets including links on all leading Lebanese online portals and news sites. Last but not least, a special thanks goes for the ongoing support of the media and journalists who have been assisting this campaign with delivering and spreading the awareness message behind it.