Rolex Exhibition Day-Date 40

To complement the launch of the new Oyster Perpetual Day-Date 40, Rolex has created an exclusive exhibition celebrating the "presidents' watch", launched in 1956. The new generation of this symbol of excellence and prestige was unveiled earlier this year.

Visitors are invited to discover the history of the Day-Date through information panels, presented on an impressive structure inspired by the model's iconic President bracelet. In addition to 3D videos, stories, archive photographs and an exploded view of a movement, several of the new collection's models are on display.