La Mode A Beyrouth 3rd Edition Press Conference and Launching

Under the patronage and the presence of his excellency Minister of Tourism Mr. Michel Pharaon, L.I.P.S Management, the organizer of La Mode a Beyrouth, held a press conference at the Kempinski Summerland Hotel & Resort - Beirut on the 19^th of September 2016 in the presence of various Media and Journalists, Bloggers and Influencers.

During the press conference, the organizers surprised the attendees and the fashion industry fans by announcing that the third edition will be the biggest edition yet, welcoming numerous International Media as well as buyers from major global buying houses including: HARVEY NICHOLS KSA, HARVEY NICHOLS TURKEY, MP_SELECT, FASHION INTELLIGENCE, MARIA LOIUSA, LAMBERT 1 ASSOCIATE, NEIMEN MARCUS, BERGDORF GOODMAN, LUX&BEE, 51 EAST, SALAMS STUDIOS & STORES, BLUE SALON, REEMZA GROUP, GALERIE LAFAYETTE.

The Minister of Tourism has asserted his complete and generous support to assure the success of this event.

La Mode a Beyrouth will go on for five days and will include Fashion Shows, Presentations and a 3,500sqm Showroom showcasing Fashion Designers, Jewelers and Shoes & Bags.

Mr. Johnny Fadlallah, the owner of L.I.P.S Management and the founder of La Mode a Beyrouth stated in his speech: "Beirut has always been the forefront of beauty and fashion in the Middle East, and since we launched LMAB, we have taken it upon ourselves to reinstate this image of Beirut."

Ms. Claire Damaa, journalist and owner of Claire Damaa Group, reassured that the involvement of International press, media and buyers is a crucial step in supporting Lebanese production, and exposing Lebanese fashion to international markets and clients, in addition to wide-spreading Lebanese tradition and culture.

The third edition will be held from the 18^th till the 22^nd of October 2016, covering an area of 8,000sqm in the Forum De Beyrouth,with the participation of elite fashion designers and jewelers, and an expectation of more than 20,000 attendees.

We would like to thank our partners: Giscardo Mannequins, Grand Cinemas, BoConcept, Splendora Beauty Care, Makeup Forever, L'Oreal Professionnel, Forum de Beyrouth, Fattal (agents of Grey Goose, Dewars, Martini, Chateau Kefraya, Badoit), XLAB, Nakhal, Smart Bags, Raidy Printing Group, ProSec and Bab Sharq and Kempinski Summerland Hotel & Resort - Beirut