Launch of L'Armoire De Lana E-Shop at Sax

On Tuesday December 12, Lana launched her E-Commerce as a new platform, at Sax Souk Beirut.

As a first edition, the platform presented ten different special edition items with designers and brands, including: Nada Debs, Sarah's Bag, Essie, Tarek Moukadem, Bassam Fattouh, Hussein Bazaza, Rami Kadi, La Terre Est Folle, and L'Atelier Nawbar.

Designer selection was curated by Lana and Bouchra Boustany (Lana's blog manager).

You can shop now on: www.larmoiredelana/theshop

Stay tuned for upcoming collaborations

Launched six years ago, larmoiredelana.com has quickly grown into a popular destination for style lovers around the region. Founded by Lana el Sahely, the blog is a peephole into its creator's beautiful world of fashion, beauty, health and travel. Throughout the years, Lana was fortunate enough to develop strong and lasting relationships with all sorts of designers, brands and artists whom she has supported via her various social media platforms. As part of her blogging journey, Lana developed a special interest in designer collaborations. It all started with a necklace designed with Mauboussin, which then led to accessories created with Aura Headpieces and pumps produced in partnership with Pose Design. Launching an eShop was the natural next step. Instead of creating a brand of her own, she decided to work with various of her favorite designers and brands to offer her readers and followers a beautiful selection of fashion,  beauty,  jewelry  and  household  items.  And  although  it  has  been  tremendously challenging, after nine months of hard work the pieces have finally come to life.

For her first capsule collection, Lana is proud to have worked with ten renowned names, curated along with Bouchra Boustany: Nada Debs, Rami Kadi, Hussein Bazaza, Tarek Moukaddem, Sarah's Bag, Bassam Fattouh, L'Atelier Nawbar, La Terre Est Folle by Joe Arida, Essie and The Creative 9. Here, in her own words, Lana describes her journey with each of the ten collaborators:

NADA DEBS: Because the eShop is not only about fashion, but also about empowering those who have made a change in the world of design, working with Nada Debs was a must. I've always  loved  mother-of-pearl  details  on  household  products,  especially  the  way  Nada  uses

unconventional techniques to create her masterworks. We decided to name the jewelry tray "Bijou", handcrafted using the noble material of mother-of-pearl, featuring my blog's signature peephole in a subtle manner.

RAMI KADI: In only a few years and at a very young age, Rami has set the bar high for up-and- coming  designers,  giving  them  the  inspiration  and  motivation  to  strive  towards  the  skies. Having began our career paths at around the same time, Rami and I have lived parallel experiences. It seemed fitting to work together on my first capsule, designing ever-so-trendy embellished phone covers.

HUSSEIN BAZAZA: It all began with the Vogue Arabia Fashion Prize Award, when Hussein invited me  to  be  his  ambassador  for  the  competition,  which  he  gracefully  won.  Since  then,  we developed an incredible bond on both personal and professional levels. His remarkable prints are what keep me coming back for more; and so we applied his best assets on magical silk scarves.

TAREK MOUKADDEM: The day I took my first picture with Tarek, my vision of photography completely changed. Through his lens, I was stronger; and it is only after seeing myself that way that I was able to face my fears and live up to that image. His fine appreciation for design, art and antiques made the prospects of a collaboration together irresistible. The sets of coffee and tea cups we created bring a touch of glam to traditional glassware.

SARAH'S BAG: As one of the first Lebanese accessory designers to go global, Sarah's Bag is truly a national gem. It was such a pleasure working with a brand that has always been at the forefront of charity, proving time and again that fashion can make a difference. We decided on bag straps to keep up with the current hype, adding a touch of bohemian kitsch to the four designs we came up with.

BASSAM FATTOUH: Nothing can make me prouder than to have worked with a makeup artist who was able to impose himself in the world of cosmetics through his incredible luxury beauty line. As an avid fan of his products, and a lipstick addict myself, creating a shade just for me was a dream come true. We went for something soft and versatile, only a little bit on the darker side to suit the winter season.

L'ATELIER NAWBAR: The Nawbar sisters are surely one of the first young leading jewelry designers who were able to distinguish themselves from the rest. They have always been supporters of the blog and I absolutely love working with Dima and Tania. This time, we wanted to create something not typically them, not typically me, but somewhere in between both worlds. With my favorite flower, the orchid, as a starting point, an elegant collected blossomed.

LA TERRE EST FOLLE BY JOE ARIDA: As a strong ready-to-wear label with a vision, La Terre Est Folle is always stepping up the fashion game. Sometimes, in simplicity lies the strongest messages. We transformed a basic white tee into a statement piece using nothing but five powerful letters, embossed in luscious velvet, and effortlessly rolled-up sleeves.

ESSIE: As most of my social media followers know, Essie is by far my favorite nail polish brand. Just  like  lipstick,  I'll  never  leave  home  without  beautifully  lacquered  nails.  Since  it's  almost  the

holiday season, we agreed on rich glamorous hues of burgundy ("Ready to Boa") and gold ("Getting Groovy").

THE CREATIVE 9: The Creative 9 has been my design agency since the start, responsible for the branding of the blog. We worked together on a range of six stationary products, from pencils with inspirational messages, to tote bags for the frequent shopper and all-purpose notebooks for the creative mind.

For full product range and prices, please visit http://www.larmoiredelana.com/theshop