A special celebration for Biolane on its 50th anniversary
To celebrate its fiftieth anniversary, Biolane invited celebrities, influencers and media with their children to a special event at i-Play ABC Ashrafieh. Kids spent an afternoon full of enjoyment and creativity in a safe, sanitized and decorated space where they played and participated in various activities, discovered Biolane’s diverse range of products and enjoyed the delicious bites prepared for them. After these memorable moments, invitees left with a special gift bag that included the iconic Biolane rabbit “Marcel” who is moving on leaving the place to six new characters who will be the new identity of the brand.
Biolane is a French pharmaceutical company specialized in baby care products, recommended by doctors, that accompanied millions of newborns and their parents in their early days. Biolane takes care of children's skin by offering highly durable formulas. None of Biolane's products contain phenoxyethanol, alcohol nor parabens in their formulations. Biolane products are manufactured at a physiological PH to maintain the skin's natural balance.