Marking a novel movement in today’s fashion, ELIE SAAB x IPEKYOL set the stage for their limited Capsule Collection in Lebanon through a designer collaboration that appeals to the preferences of modern urban women who seek higher quality in all aspects of their lives.
The signature collection, previewed at the IPEKYOL store in Beirut City Center, exudes romantic glamour and enhances feminine silhouette with an artful combination of textures and intricate details.
Through this innovative partnership, the celebrated designer and the esteemed leader in the fashion sector aim to unveil the collection’s essence to fashion lovers, while navigating new dimensions of ready-to-wear elegance.
The exclusive preview hosted by the charismatic Hadia Sinno brought together a glittering array of celebrities, connoisseurs, and renowned influencers from across the region. The boutique show was a spectacle of edginess and creativity, featuring a selection that seamlessly blends playfulness and graceful allure. Although black and neutral palette was predominant, vibrant splashes of color managed to slip through, summoning refined summery vibes.
According to Elie Saab Jr, CEO of ELIE SAAB Group: “We collaborated with IPEKYOL on this limited capsule collection to share a taste of our brand’s DNA with young fashion enthusiasts, while exploring new horizons and sharing our vision of feminine beauty.”
Partnering with Elie Saab to interpret IPEKYOL's contemporary woman through his eyes will allow the group to advance its brands’ positioning in the competitive Lebanese market.
A closing toast added a touch of ceremony to the event commemorating the collaborators’ second launch following the first one held in Türkiye.
The capsule collection will be readily available at IPEKYOL’s Beirut City Center.
