L'Occitane Opening at Beirut Souks

PEARL BRANDS Celebrates the Grand Opening of L’Occitane’s Fifth Store in Lebanon

Beirut, March 27, 2025 – Pearl Brands proudly announced the opening of L’Occitane’s fifth store in Lebanon at the prestigious Beirut Souks – Souk El Tawileh. 

The exclusive event marked a significant milestone in Pearl Brands' ambitious expansion strategy, with plans to introduce eight new flagship stores in the Beirut Souks, further energizing Beirut’s retail landscape.

At the vibrant heart of Beirut Souks, the new L’Occitane boutique welcomed over 75 of Lebanon's top beauty, lifestyle influencers, public figures, and strategic partners, immersing them in an enchanting multisensory experience. 

Guests had the opportunity to discover the brand’s iconic lines such as Almond, Cherry Blossom, and Neroli Orchidée, alongside exciting new collections designed to captivate the senses.

In attendance were Pearl Brands’ key executives: CEO Ghassan El Jisr, Managing Director Elianore Dib, Creative & Marketing Director Rawad Habib, Commercial Director of Beauty & Fashion Karla El Shawa, and L’Occitane’s Brand Manager Ali Zaayter, accompanied by Beirut Souks General Manager, Adib Al Nakib.

Speaking at the event, Rawad Habib, Creative & Marketing Director of Pearl Brands, emphasized: "L’Occitane beautifully resonates with Lebanese customers through its authentic Provençal and Mediterranean essence. The brand's deep commitment to supporting local female-led initiatives further cements its bond with our community."

Pearl Brands extends special thanks to Hanady Dagher for curating an exceptional gathering of Lebanese influencers and to Joy & Roses for producing and organizing such a beautiful event ensuring all material used are recyclable and sustainable.

Looking ahead, Pearl Brands remains dedicated to fostering Lebanon’s growth and prosperity through continuous expansion, job creation, and impactful contributions to the community.