Under the patronage of the Ministries of Information and Economy & Trade, the second edition of The Beauty and Wellbeing Forum 2025 was officially launched at Seaside Arena on Beirut’s waterfront. The event runs from April 24 to April 27, 2025, bringing together a distinguished gathering of specialists, institutions, and Lebanese and international companies across more than 10,000 square meters, all dedicated to promoting wellbeing in its psychological, physical, aesthetic, and holistic dimensions.
The forum opens its doors daily to visitors of all ages, offering a unique opportunity for direct engagement with experts and access to advice and guidance. It also features a dedicated children’s area, a rich schedule of daily lectures, inspiring personal testimonies, and interactive sessions with influencers from the worlds of beauty, fashion, mental health, and wellbeing.
The opening ceremony saw the participation of several high-profile figures. Minister of Information Dr. Paul Morkos delivered an address emphasizing the importance of ongoing awareness and the value of initiatives like this forum in showcasing Lebanese creativity. Daniella Rahme, the forum’s 2025 ambassador, expressed her pride in playing a role that blends her humanitarian message with her identity as a symbol of inner and outer beauty.
Madiha Raslan, President of the Women Leaders Association, praised the forum for highlighting the role of women and the critical importance of mental health, especially in a country like Lebanon where people face daily pressure. Father Jean Al Alam, from Antonine University, spoke about the role of academia in promoting comprehensive personal development.
Dr. Youssef Bakhache, President of the Lebanese Order of Physicians in Beirut and Head of the Health Order President’s association in Lebanon, emphasized the role of the medical sector in supporting such holistic health initiatives. He also led a large delegation of syndicate representatives who participated in the opening panel. Beirut Governor Judge Marwan Abboud reaffirmed the city’s commitment to supporting events that project Beirut as a hub for life and beauty. Russian Ambassador to Lebanon Alexander Rudakov commended the forum for fostering cultural and humanitarian exchange between nations.
Also in attendance were MP. Waddah al Sadek, Former MP. Dr. Amal Abou Zeid, Mr. Elie Khairallah representing Civil Defense General Director Brigadier General Nabil Farah, Jordanian Ambassador to Lebanon Walid Al Hadid, and Mr. Charles Arbid, President of the Economic, Social and Environmental Council— all emphasizing the forum’s cultural, creative, and civic significance, and the strong official and public support behind it.
In her heartfelt speech, forum founder Hanadi Dagher, founder of the forum, spoke of the challenges faced in organizing this major event: “Once again, we gather for love and beauty—to celebrate life and the greatest blessing: our health. Once again, we meet under one roof: creators, specialists, doctors, nurses, influencers, and experts in beauty and sports. You are the pride of Lebanon! You are exporting Lebanese creativity to the Arab world and beyond. Together, we’re working to restore Lebanon’s place on the international exhibition map”.
She added: “A year ago we planted the seed, and today we are harvesting the first fruits. The idea of the forum has grown and spread beyond Lebanon. Many feared the dream, tried to obstruct it, but only the strong remain standing. This forum broke boundaries and borders—it’s heading to Kuwait, Qatar, Jordan, Egypt, and God willing, to Canada and the U.S”.
Dagher concluded by saying: “We chose the star Daniela Rahme as our ambassador because she represents both inner and outer beauty. She is a symbol of the Lebanese woman who grew, succeeded, and returned to reap the fruits of her success in her homeland”.
She extended her gratitude to all sponsors of the forum and called on all segments of Lebanese society to visit the event and explore the joy of beauty and wellbeing. This unique experience celebrates mental and physical health as a top priority and offers a revitalizing, soul-nourishing journey.
