Rox Motor Debuts the ROX 01 in Lebanon in Collaboration with Saad & Trad and Tohme Motors
Rox Motors, in collaboration with Saad & Trad and Tohme Motors, unveiled the ROX 01, the Extended Range Electric Vehicle luxury vehicle (EREV), at an exclusive launch hosted by NTT Motors S.A.L. at the Saad & Trad Showroom in Ashrafieh, Beirut. The event marked a new chapter in mobility for Lebanon, highlighting a locally anchored partnership that brings cutting-edge technology, refined design, and premium service to the Lebanese automotive landscape.
The launch brought together a distinguished leadership lineup: Wissam Trad, Partner & CEO of Saad & Trad; Rabih Tohme, CEO of Tohme Motors; and Zhu Dexu, Sales Regional Director of Rox Motor Overseas Department, all present to celebrate this milestone with guests and media. The presence of NTT Motors S.A.L., the joint venture created by Saad & Trad and Tohme Motors, framed the occasion as a unifying effort to elevate mobility standards in the region. In remarks from the NTT Motors team, the message was clear: this launch marks the beginning of a new era where technology and elegance move in perfect harmony.
The ROX 01 stands as a bold statement of performance, innovation, and refined design within the realm of electric luxury vehicles. As Lebanon’s market evolves, this collaboration aims to deliver premium products, reliable service, and a transparent, dealer-focused ownership experience, all supported by a robust local footprint and world-class engineering from Rox Motors.
The event took place at the Saad & Trad Showroom, Corniche Du Fleuve, Ashrafieh, Beirut. For media inquiries or to request additional information and high-resolution visuals, please contact [email protected] or call +961 3 799 888. Social channels for ongoing updates include Instagram: @roxmotors.lb and @tohmemotors.
About NTT Motors S.A.L
NTT Motors S.A.L. serves as the umbrella for this collaboration, representing the joint venture formed by Saad & Trad and Tohme Motors. Together, Rox Motors and its esteemed Lebanese partners are committed to advancing Lebanon’s mobility ecosystem, offering luxury, sustainability, and a world-class aftersales experience.
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