Sophia Saad officially celebrated the launch of her new French luxury fragrance, AURORA, during an intimate and sophisticated event held at the Phoenix Ballroom, Voco Hotel. The evening welcomed a refined gathering of celebrities, public figures, media representatives, and influencers, creating a setting that reflected the elegance and femininity of the fragrance.
Guests were invited to experience the world of AURORA through a curated sensory journey that highlighted its identity, inspiration, and refined composition. The event reached a symbolic highlight with the ceremonial cutting of the AURORA cake, marking the official unveiling of the fragrance and celebrating the beginning of a new chapter for the brand.
The evening was further distinguished by the presence of guest of honor Leila Obeid, renowned beauty expert, who shared her professional insight into the fragrance. She spoke about its harmonious balance and emotional character, describing AURORA as a scent that blends softness with strength and expresses a confident, modern femininity.
The launch of AURORA by Sophia Saad was a refined celebration of creativity, elegance, and transformation, leaving a lasting impression on the beauty and fashion scene.
