Mission Pink Cancer Donation Ceremony

On 24th of October 2013,ABC launched  the third edition of its signature program 'Mission Pink' in support of cancer patients in Lebanon. The ceremony took place at ABC Achrafieh and was attended by ABC chairman Robert Fadel who announced the results of the 2012 Mission Pink campaign raising 47 million Lebanese pounds for the fight against breast cancer. All proceeds were donated to Faire Face Association, a non-governmental organization who supports women with breast cancer and to May Jallad Foundation, a non-profit organization focused on providing those in need with the essential resources to survive cancer.