Beiruting News

In Hollywood's Golden Age, Max Factor was favored by many, creating timeless looks for icons such as Marilyn Monroe and Ava Gardner. As one of the world's most renowned makeup lines, the brand has long believed in the power of women. Today more than ever, the makeup line wants the world to see and celebrate this strength, encouraging women to embrace their inner beauty and step into the spotlight. Rami Kadi is well on his way to becoming one of the most respected fashion designers. Known for creating looks that revere women and reflect strength and beauty, Rami's blend of eastern and western influences exudes a sense of freedom and warmth. In collaboration for the books, Max Factor and Rami Kadi have combined their visions to introduce Max Factor's Limited Edition FaceInfinity Compact Powder skin designs. Aiming to inspire women to step into the spotlight and showcase the true depths of their beauty, the two powerhouses have decided to team up with three of the region's most influential female figures: Lana Al Sahely, Mariam Mohammad and Deema Al Asadi. With different styles and characters, the selected women recognize that true beauty starts from within and perfectly radiate the values of confidence, empowerment and independence the brand believes in. 
Be Confident with Lana Al SahelyMuch like the dress Rami selected for her, Lana's Max Factor Limited Edition FaceInfinity Compact Powder box is characterized by bold, striking and geometric patterns. The dress' blend of fabrics and use of feathers illustrate an inherit boldness and edge, perfectly echoing Lana's adventurous spirit and fearless character. The dress also reflects Lana's general attitude and love of life, highlighting her fun and flirty side while embracing the confidence she naturally exudes in everything she undertakes. Lana's looks is perfectly suited for strong, independent women who like to have fun and choose to live life on their own terms. 
Be Inspirational with Mariam MohammadIn his quest to select the right dress for Mariam, Rami decided to opt for something that reflected her inherit elegance, and the timelessness and beauty she emits through her poetry. In the same vein, her Max Factor Limited Edition FaceInfinity Compact Powder palette was designed to reflect that Arabic grace she naturally radiates.The dress' contrast of colors and fabrics brings a little something extra to her look, accentuating that delicate writing skills and inspirational edge that Max Factor originally noticed in her when they selected her as one of their three muses.Mariam's look is for inspirational women who aren't afraid to follow their dreams... 
Be Individual with Deema Al AsadiWhen it came to selecting a dress and theme for Deema, Rami and Max Factor wanted to find lines and patterns that embraced her unique character and strong sense of individuality. Deema's dress features a mishmash of patterns, bold sequins and softer fabrics, perfectly suited for the risk-taker in her. Her Max Factor Limited Edition FaceInfinity Compact Powder box reflects the same characteristics, highlighting her strength and resilience.Deema's look celebrates women who embrace their individuality and understand that they can be exactly what they choose to be. It doesn't matter if that means being feminine, vulnerable, brave, empowered, independent, nurturing or anything and everything else, it's all theirs for the taking.