Obegi Home, the leading furniture and homes accessories gallery in Lebanon and the Middle East, unveiled its renovated Ashrafieh boutique.
The Ashrafieh home accessories boutique first opened in 2002, and it quickly became the destination of choice for homeowners seeking to enhance their living space, as well as for those searching for a special gift from a prestigious brand. Spread over two plush floors, the boutique introduced savvy Lebanese shoppers to such renowned international brands as Georg Jensen, Vivarini, Dibbern and Robbe & Berking, featuring a wide collection of items that ranged from sleek vases, frames and ashtrays to captivating figurines, statues,candleholders and more.
What makes Obegi Home so special is the boutique's ability to appeal to customers belonging to various age groups. At Obegi Home, mothers and daughters can shop together, each finding something to suit her own personal taste. For example, a working mother can find a silver decanter in which to serve red wine during a seated dinner, while her daughter can opt for a handmade glass vase in brilliant shades of purple or red to enhance her bedroom.
In addition to individual shoppers, Obegi Home attracts interior designers looking for key pieces to enhance their home designs, as well as young couples planning an exclusive wedding registry. Obegi Home is also a leading provider of corporate gifts, particularly when it comes to end-of-year and holiday gifts.
The success of the Beirut boutique encouraged Obegi Home to expand beyond Lebanon's borders, and in 2007 the company opened a lavish Dubai space, also selling home accessories from some of the prestigious international labels found at the Beirut space.
The renovated Ashrafieh boutique glows with the same alluring Obegi Home spirit, while featuring an updated, more luxurious feel, complete with a brand-new layout and warm, engaging colors. The entire lighting system has been rethought and now focuses on each individual piece, enhancing not only the actual accessory but also the entire shopping experience.
The boutique's new look is complemented by a number of new brands that are now being introduced by Obegi Home to its Lebanese clientele, including Boabab, Arcade and Rina Menardi. This latest transformation is in keeping with Obegi Home's long-term vision to keep current customers wholly engaged, while also attracting a younger Lebanese generation now coming into its own.
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