A daring, appealing and clever communication by Yvan Tufenkjian for mother's day.
When most brands usually play on emotions during this time of the year, Yvan T tackled the occasion using another approach. The beautiful execution and unconventional headlines, made me simply raise both thumbs to share my appreciation to this series of seasonal communication. The latter leverages the eternal beauty of diamond and how mothers prefer Jewellery instead of the cliché conventional mother's day gifts.
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