Today, Gap introduces a limited-edition collection for babyGap inspired by world famous author Beatrix Potter and her captivating children's book, The Tale of Peter Rabbit. Drawing from Potter's mischievous characters and magical adventures, the babyGap collection brings to life a modern interpretation of the enchanting world of Peter Rabbit through imaginative gifts for girls and boys from newborn to 24 months. The collection is now available in Gap stores in Le Mall Dbayeh and Beirut Souks.
Since its first publication in 1902, Potter's classic tale of Peter Rabbit's adventures in the English countryside has been beloved around the world by children and adults alike. In celebration of the book's 110th anniversary in 2012, actress Emma Thompson wrote a sequel, The Further Tale of Peter Rabbit, which provided additional inspiration for the babyGap collection.
"Peter Rabbit is a timeless character that generations of children have enjoyed, so we're thrilled to offer a babyGap collection inspired by characters and scenes from the books," said Lexi Tawes, Vice President of Merchandising for Gap North America. "We think babyGap customers will love the playful designs - from Peter Rabbit's iconic blue sweater to the whimsical, bunny-inspired patterns - whether they're looking for a special baby gift or the perfect addition to their own little one's wardrobe."
The collection, ranging in size from newborn to 24 months, is rooted in an assortment of soft knit graphic bodysuits, brightly colored denim, whimsical one-pieces and patterned dresses. The Rabbit Whiskers Sweater 65000LL and Quilted Barn Jacket 85000LL are available for girls and boys. For baby girls, highlights include colored and printed denim 49000LL55000LL; cable knit cardigans 65000LL and billowing dresses in chambray eyelet and pink bunny print designs 69000LL-75000LL. For boys, key styles include Peter's Jacket 65000LL, a navy chunky knit cardigan; oxford shirts 39000LL; colored denim 49000LL; and one-pieces in chambray and plaid 55000LL - 65000LL. For newborns, bodysuits adorned with various Peter Rabbit illustrations are sold separately or as sets 39000LL-105000LL. Clothing and accessory prices range from 15000LL to 105000LL.
To celebrate the collection, Gap hosted a special reading series for children and parents on March 16th at Le Mall Dbayeh. During the event, guests were treated to a reading of Emma Thompson's sequel, The Further Tale of Peter Rabbit, while enjoying a variety of arts & crafts activities, live music and fun games and snacks that brought the world of Peter Rabbit to life.
Click here for more pictures.
