Sexy in Flats Fratelli Rossetti Event

A preview of the SS15 women’s collection was introduced through a styling competition that kick-started on Thursday morning as 6 VIP Fratelli Rossetti clients and 6 renowned Lebanese stylists all gathered at the Smallville Hotel to participate in the ultimate fashion challenge.

Each VIP client was paired with a random stylist to create the best #SexyInFlats look using a pair of shoes from the latest collection and a selection of clothes from different brands.  The models then received the finishing touches of confidence at the live Bobbi Brown station as they prepared to showcase their final look in a studio-like photo shoot.

Media guests and jury members arrived just in time to see the last stages of the styling process while taking an exclusive look at the new collection that dominated the arena. As the models swiftly posed for the photo shoot, the jury and audience members were casting their votes before heading for an exquisite brunch by the hotel’s pool overviewing the city.

Towards the end of the pool-side gathering around noon, the winners were finally announced. In appreciation of their immaculate know-how of Fratelli Rossetti’s style, the winning team won a trip to Milano to literally step into the fashionable world of the Italian brand by visiting the manufacturer in Parabiago and meeting the Rossetti family whose determination became a legacy.