Beiruting News

Stephan Schneider, Sr. Product Manager, adidas Running, said: "Running in a city is unlike running anywhere else. Traffic, lights and crowds make for a unique experience-high challenges that come with high reward. We wanted to create something that was born from urban runners. Their infrastructure. Their inspirations. Their energy.

To create Pulseboost HD, we started by breaking down the elements of running in a city, namely position of the foot. For example, runners are more on their forefoot than midfoot. We then used computational design and, most importantly, insight from key urban runners to create Pulseboost HD. This isn't a product made by adidas, it is a shoe created by urban running culture."

To highlight the design and collaboration story, the shoe features the GPS coordinates for New York, Paris and Berlin, where runners from each city helped develop Pulseboost HD.  

In partnership with Spotify, adidas put a QR code on the tongue that links directly to a custom playlist based on where you are in the world, ensuring every runner is ready to move. Scan the code with a mobile device to launch Spotify and unlock an exclusive playlist.

The limited-edition monochrome colorway will be available at adidas.com, via the adidas app on June 20, followed by the worldwide release of the additional colorways on June 27 for $140. 

GET READY FOR MORE BOOST: The release of Boost HD is just the beginning. adidas is gearing up to celebrate the legacy of its culturally iconic footwear innovation. Come July, the world will be invited to fall in love all over again with the feeling that with Boost on your feet, you can take on anything. 

Sign up for more information at adidas.com/feeltheboost. Follow the conversation on Instagram, Facebook and Twitter and using #Boost and @adidasrunning.