Over the past years, Castania shifted from traditional product oriented ads to creative storytelling, with its on-going "kel a3de fiya Castania" (every get-together calls for Castania), featuring in their ads real lifestyle scenes every Lebanese household can relate to.
As a brand immersed in local culture, this summer, Castania promotes local tourism in Lebanon. In fact, Castania goes against the tide showcasing the beauty of its beloved country, and encourages its residents to discover it!
Consumers form relationships with brands through what they stand for; and through this ad in particular, Castania has created an attachment and belonging to Lebanon by valuing the beauty in the country itself, driving people not to lose faith in the beauty of this country and inspiring concrete action to preserve this land.
You can check the full video on the link below:
https://www.facebook.com/CastaniaNuts/videos/880102619030299/
