Beiruting News

GROHE, a leading global brand for full bathroom solutions and kitchen fittings, was present at Dubai Design Week between 11 to 16 November. Hosted at Dubai Design District, the event saw GROHE present an interactive exhibit showcasing its latest world-class innovations, including individual system solutions and digitally-enhanced products.

GROHE is aiming to reshape the sanitary industry through its latest innovations, with a focus on Shaping the Future of Water through digitized water controls and intelligent water management. Across its multiple ranges, the brand maintains an inventive approach to designing sustainable solutions that leave a lasting positive impact on the environment. Over the past decade, the success of this approach has been demonstrated by GROHE earning third place among "Germany's most sustainable major companies of 2015" and winning more than 240 design and innovation awards.

"Dubai Design Week is the ultimate celebration of creativity and innovation in the region, and a convenient meeting point for the global design community" commented Daniel Hermann, VP Marketing GROHE Middle East, Africa & East Mediterranean. 

"We're here because our products represent quality, sustainability, technology and creativity, which we insist on packaging within a responsible, contemporary design. It's a pleasure to showcase our latest inventions to an inspirational audience of design enthusiasts who have joined us from around the world."

GROHE exhibited a variety of different product solutions for the bathroom and kitchen, with a focus on intelligent and eco-conscious design. The products highlighted GROHE's leading market position and the brand's future-focused direction.

The GROHE products on show
For the bathroomGROHE's Sensia Arena is an innovative shower toilet for personalized comfort that continues to enhance the bathroom experience. Modern and elegant in its design, the shower toilet maximizes personal comfort and hygiene through gentle and smart cleansing. Options for extensive personalization include water pressure, position of shower arm, preferred temperature, spray pattern, and cleansing cycle. In addition, the Sensia Arena can add exceptional value for users and project developers alike. Including the product in a property's specifications will help raise the profile of the project through high-tech bathroom appliances that provide elevated hygiene and comfort. 

GROHE's 3D metal-printed faucets are setting new standards for premium manufacturers in the sanitary sector. Redesigning the way water is used by applying innovative production technologies, GROHE is now offering GROHE Atrio Icon 3D and GROHE Allure Brilliant Icon 3D, two faucets created using 3D metal-printing. 

The new GROHE Plus Faucet Collection is a meeting of digital precision and architectural design. With an LED display indicating exact water temperature, the GROHE Plus Line allows for precise control and versatile use thanks to its D-shape which fits to both round and square bathroom products. It is also need-orientated with a pull-out or swivel spout. 

For the bathroom, GROHE presents its new ceramic and bathtub line, GROHE Essence. Based on pure elegance, Essence has been designed to expose the beauty of ceramics in its purest form. The bathtubs, washbasins, vessel basins as well as toilets and bidets feature natural, delicate lines. Characterized by its gentle organic forms the Essence design series complements any bathroom and aligns with GROHE's Perfect Match philosophy. 

The innovative GROHE Smart Control shower control system allows for a sustainable water experience, combining intuitive handling with precise control. Water volume, temperature, spray type and overhead or hand shower can be selected using an easy-to-understand push and turn control unit. GROHE's Rain shower SmartActive hand shower offers three spray types, GROHE Rain shower 310 Mono makes simple upgrade of the existing shower system possible, while the GROHE Rain shower 310 Smart Connect allows changing of the spray type via remote control.

The new GROHE Rapido SmartBox provides architects, planners and installers with infinite  solutions through one concealed installation. The installation can be combined with the GROHE SmartControl shower system, thermostats, and single-lever mixers for maximum efficiency and planning flexibility. 


The GROHE Colors Collection offers maximum variety for customizing bathroom designs. With ten refined color and finish options for a coordinated bathroom concept, GROHE is the only complete bathroom supplier to offer a color range, varying from faucets to showers, accessories, and flush plates. 

For the kitchenGROHE offers individual system solutions around the kitchen sink. Quality, functionality, sustainability and design characterize the GROHE kitchen portfolio, which is perfectly matched in form and function. GROHE's range of kitchen sinks now included Composite Sinks in Granite Black and Granite Gray. Offering an exceptionally heat resistant surface and scratch-resistant finish, the modern-looking Composite Sinks cater to discerning kitchen professionals. 


The GROHE Kitchen Colors accentuate and add color to any kitchen. Thanks to the innovative PVD (Physical Vapor Deposition) manufacturing process, GROHE brings color accents to the kitchen with selected faucets and sinks. A finish that is three times harder than chrome makes GROHE's sinks capable of the toughest everyday use, while allowing consumers to create color accents to match their individual style. 


GROHE's Smart Control technology now finds its way into the kitchen. The innovative Smart Control Kitchen allows for precise control through an intuitive push and turn button for highest accuracy, straightforward convenience, and ultimate flexibility. Featuring three minimalist faucet designs and eleven colors, the GROHE faucet allows for greater personal choice. 


The GROHE Red hot water system instantly provides water heated to 100 degrees Celsius for instant hot beverages, soups, and other foods, speeding up meal preparation. GROHE Red comes with two boiler sizes, and features a smart child lock device for complete piece of mind.

The new GROHE Blue professional for office kitchens offers employees in small or medium-sized companies chilled water via a touch panel, directly from the faucet. Thanks to the convenient and hygienic operation, users can quickly access water that has been cooled to temperatures of six to ten degrees Celsius in variations of still, medium, and sparking. 

Visitors to Dubai Design Week were able to experience GROHE's products and innovations in themed environments, interacted with them and learned more about their functionality with the help of the brand's expert representatives.