An exciting business year for Burger King Lebanon marked with an upbeat expansion plan in 2013; saw the prominent brand getting bigger everywhere in the country despite the volatile economic situation. The Burger Chain known for its superior taste and providing memorable moments for its guests and fans, has up its sleeve a major growth plan to extend its exclusive offerings and entertainment experience to a widespread population of the brand's fans virtually everywhere on the Lebanese territories.
In this line and building on encouraging business growth indicators and sustaining its success amongst Lebanese Burger lovers, Burger King Lebanon is proud to announce that it has added 5 additional branches to its extensive network during the current business year. The Burger King name is already adorning one of the biggest entertainment spaces in the Capital- KidzMondo on Beirut's new Waterfront, where it has set up a fully equipped kitchen for the kids to cook their own burgers. It has inaugurated also a new location at the Capital's new shopping destination- the Beirut City Centre. Burger King opened up a new location as well in Beirut at Karout Mall in a bid to extend its reach to the brand's fans wherever they might be.
Down in the South, Burger King Lebanon is strengthening its presence with a branch at the prestigious Saida Mall in the Southern major city. What's more, celebrating its new Zahle branch inauguration, Burger King will hold a big festival featuring its STAR Ghinwa, for two consecutive days (June 14th and 15th); this will include a special entertainment show and an exclusive interactive program engaging kids and their families.
Commenting on this, Mr. Marc Kallassi, King Food General Manager explained: "This success we are witnessing today can be first attributed to our loyal base of customers that made our brand aim even higher every year. This is of course coupled with the dedication our team members have shown on a daily basis, which definitely pushed our business to new heights. Burger King will remain vibrant as long as we are providing a superior experience particularly enjoyed by guests in terms of taste, quality and equally important, our innovative interactive entertainment programs."
The success of the Burger King business model in Lebanon was recognized on a local and worldwide level, flashing on its superior service to its clients, Burger King won many industry awards in the last few years including the "Best Quality Service Award 2012", "Best Brand Image 2011", and "Best Franchisee 2010" as well as the "Brand leadership award "2009" in addition to many others.
Furthermore, Burger King Lebanon is celebrating in this special year another milestone which marks the brand's Silver Jubilee after it has opened and ran operations in 25 branches spread across the country. On this occasion, Burger King Lebanon reiterates to its loyal guests its commitment and promise to keep up with its quality standards, best Burger taste and continuous efforts to innovate be it in its culinary offerings or its interactive entertainment initiatives to keep every family member happy.
