Embracing the perfect climate, RYMCO decked its rooftop for the first time to create an exclusive night around the all-new 2013 Nissan Pathfinder and Sentra. The Lebanese jetset enjoyed the graceful ambiance as they discovered the newly launched models illuminated by the sunset sky alongside RYMCO and Nissan Middle East representatives.
"This is the kind of news that deserves to be shouted from the rooftops" announced Fayez Rasamny, Chairman of RYMCO. "Today we're very proud to officially launch the All-new Nissan Pathfinder - the 'Next Generation SUV', which has long been Nissan's bread and butter and we also welcome the new Nissan Sentra in the Lebanese market which is one of the brands most successful C-segment models internationally."
"RYMCO has a great year ahead. We started 2013 with a new holistic approach towards safety as we launched the 'suggest an arrest' campaign aiming to achieve a safe driving environment. And we are now in the process of launching our newest showrooms in Dbayeh and Verdun in line with our continuous commitment to deliver the highest level of customer satisfaction", added Rasamny.
During the launch and to mark its commitment to the environment, Rymco surprised its guests with the arrival of the Nissan Leaf to the Lebanese market. Launched in late 2010 in Japan, the United States, and Europe, Nissan LEAF ushers in a new era of mobility - the zero-emission era. The car, now in its test phase in Lebanon, is the embodiment of Nissan's radical, transformative vision for the future and the culmination of decades of investment and research.
Managing Director of Nissan Middle East, Samir Cherfan, congratulated Rymco on their effective sales and marketing strategies throughout the years: "I am here tonight not only for the launch of two of Nissan's main models but to show my support to Rymco, one of Nissan's main dealers and strengthen our long term successful partnership".
With the introduction of the all-new fourth generation, the Nissan Pathfinder provides capability with spacious seating for seven, and an intuitive 4 Wheel Drive System, as well as resets the standard for the segment with an unprecedented level of premium style, comfort, fuel economy and thoughtful technology.
"All-new Nissan Pathfinder defines the 'Next generation SUV' with a modern balance of off-road capabilities with on-road refinement," said Abdul Ilah Wazni, Regional Senior Marketing Manager Nissan Middle East. "With unmatched technologies and features, the new Pathfinder delivers the 'innovation that excites' to meet the needs of today's modern families".
"Our goal for All-new Pathfinder is not only to be the best in class but also to move the whole SUV segment forward into the future" added Abdul Ilah Wazni.
True to Nissan's philosophy of staying ahead of the competition, the 2013 Nissan Pathfinder offers a long list of both best-in-class and unique-to-class specifications and features, including:
- Around ViewTM Monitor
- Innovative sliding adjustment for second row seating with easy access to reclining third row seating
- Remote Engine start
- Climate control front seats
- Tri-Zone climate control Air Conditioning
- Independent Tri-Zone DVD entertainment system
- Advanced multimedia package including Bluetooth® Hands-Free Phone System and Streaming Audio, 8-inch colour touch screen Advanced Navigation and BOSE® Premium Audio 12 speaker system, iPod connectivity, 9Gb Music box hard drive
- Best-in-class interior roominess**
- Refined new drivetrain featuring a 3.5-liter DOHC, V6 engine, mated to a next-Generation Xtronic CVT (Continuously Variable Transmission) to help provide a 30% improvement in fuel economy (vs previous generation)
- On the move acceleration improved by 13% faster (vs previous generation Pathfinder)
- Intuitive ALL-MODE 4x4-isystem, first in class with selectable 2WD, Auto or 4WD Lock modes**
- Hill Start Assist
- Best in class standard towing capacity up to 5000 lbs
As for the new Sentra, its popularity among Middle East customers has strengthened Nissan's position as market leader in the highly competitive C segment underlining the appeal of the compact sedan which offers spaciousness and comfort usually found in the segment above, as well as spirited 1.6-litre or 1.8-litre engines.
Nissan Sentra features includes:
- Nissan Sentra is the all-new nameplate in the Middle East's compact sedan segment but the 13th generation Nissan sedan in its model line globally
- Seductive design with high-end details such as LED accented headlamps and tail lamps and upscale interior craftsmanship
- Unexpected spaciousness including class-leading legroom and boot space
- Class-above convenience including dual zone climate control, intelligent key and rear view camera
- Over-delivering on the basics due to 10% reduction on maintenance cost and class-leading fuel economy of 6.2l/100km* and 6.7l/100km* for 1.6-litre and 1.8-litre respectively.
- Efficient 1.6 and 1.8-litre engines and next-generation Xtronic CVT® delivering optimal performance
