More than a dozen celebrities including Kim Kardashian West, Katy Perry, Michael B. Jordan and Ashton Kutcher said they will participate in a 24-hour Instagram "freeze" on Wednesday as part of the "Stop Hate For Profit" movement "in protest of Facebook's repeated failures to address hate speech and election disinformation on their platforms."
A group of celebrities including Kim Kardashian West, Katy Perry, Michael B. Jordan and Ashton Kutcher have said they will participate in a 24-hour Instagram "freeze" on Wednesday as part of the Stop Hate For Profit movement to protest what the organization calls "Facebook's repeated failures to address hate speech and election disinformation on their platforms."
A slew of big-name advertisers including Starbucks, Coca-Cola and Verizon paused to their social media budgets this summer after "Stop Hate For Profit" called on advertisers to boycott Facebook for the month of July. The goal, the group said, was to pressure the company into taking more stringent steps to stop the spread of hate speech and misinformation on its platform.
Specifically, the organization wants Facebook to remove Facebook Groups that promote white supremacy, hate and violent conspiracies; forbid any event page with a call to arms and eliminate a politician exemption for political and voting content, among other requests.
Though the temporary boycott of a portion of Facebook's advertisers drew widespread attention, the impact to the company's bottom line was minimal.
Facebook shares are up about 32% for the year, well ahead of the S&P 500′s gain of about 5%.
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