Diageo Lebanon’s latest launch, Smirnoff® Espresso flavoured vodka, is a match
made in heaven, playing to both the strengths of Smirnoff as the world’s number
one vodka, and to coffee as the world’s number one beverage – 2.25 billion cups are
consumed every day. Together, the two combine for a remarkably delicious treat!
Following its great launch across the world in Travel Retail Shops and Lebanon’s
Airport Duty-Free Zone, Smirnoff Espresso will make a stirring scene in the
Lebanese market, lifting the party scene to the next level. Whether at home or in
a club, from Gemayzeh to Hamra, Downtown to Kaslik, this spirit will be the center
of parties and events. Select Lebanese locations will be transformed with strongly
branded merchandising units and sampling of this product. On the Smirnoff MENA
Facebook page, fans will find exciting and engaging activities that will quickly show
how Smirnoff Espresso can liven up the party.
The iconic positioning of Smirnoff No. 21 has inspired this new flavour variant. Try
it with cola and an orange wedge as a great drink for a night out, or with Hazelnut
liqueur and a cold espresso for a perfect Espresso martini cocktail. The 1-litre bottle
pack comes with neck hangers and leaflets with cocktail recipes to inspire diverse
ways to enjoy Smirnoff Espresso. Lebanon just loves coffee – a great coffee flavour
combined to the exceptional Smirnoff experience is sure to win Lebanese hearts,
minds and mouths!
As the Brand Manager for White Spirits in Diageo Lebanon comments: “We are
confident that Lebanese will love the Smirnoff Espresso variant as they are
constantly looking for something new and different that they can discover and enjoy,
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especially since they love the flavour of coffee and adore cola. The activities we are
planning for such an energetic Lebanese nightlife scene will bring to life this bold
flavour and will attract new consumers to the points of sale who are motivated by
the fantastic purchase opportunity. Vodka is the most popular spirit category in the
world and it still has an enormous opportunity to reach its full potential in Lebanon.
Through innovations such as Smirnoff Espresso, coupled with stunning activations
that surprise and engage consumers, we will increase the vibrancy of this exciting
Drink Responsibly
The SMIRNOFF word and associated logos are trademarks.
Diageo is the world's leading premium drinks business. With its global vision, and local
marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol
brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie
Walker, Baileys®, J&B, Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard and
Sterling Vineyards wines.
Diageo trades in some 180 countries around the world and is listed on both the New York
Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about
Diageo, its people, brands and performance, visit us at www.diageo.com.
