Yet another social media challenge has caused controversy, with one influencer in particular highlighting the latest craze - which sees people tying earphones around their waists to 'prove they are thin'.
Thirty-three-year-old Danae Mercer posted a video to her Instagram account, showing a woman in sports leggings and a cropped cardigan wrapping the device around her waist twice before tying it in a knot.
The social media star and journalist shared the video while using the caption section to explain why this 'trend' is so problematic.
"Let's talk about what's happening over on TikTok," she wrote, adding a trigger warning that her post would relate to 'assault, weight, beliefs' and more.
"Above all else, I want to keep this platform a really happy place. A safe spot in a world that's pretty heavy.
"But when I see eight-year-olds talking about their diets, and 13-year-olds sharing their BMIs.
"When I see 16-year-old males talking about choking and spitting, and little children wrapping iPhone cords around their waists to check their size, I have to talk."
Mercer explained that next week she has a call with TikTok to talk about the issue.
