(July 2012) – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence
technologies, announced that Samsung Electronics Co., Ltd received seven awards at IDEA (International
Design Excellence Awards) 2012, which is the world’s most prestigious design contest organized by the
Industrial Designers Society of America. Samsung Electronics received the greatest number of awards
among participating companies.
In the enterprise category, Samsung Electronics was presented with seven awards – four gold awards, two
silver awards, and one bronze award.
The company’s digital X-Ray equipment (XEGO-GU60, XGEO-GC80) and digital X-Ray user interface (UI)
received the gold award, indicating a bright future for Samsung Electronics’ medical equipment business,
which the company is developing as a new, promising business.
‘Digital x-Ray (XEGO-GU60)’ received a favorable evaluation in recognition of its application of a color
indication system that provides intuitive information to the user and patient on the equipment operation
status and the progress of the exam.
‘Digital x-Ray (XGEO-GC80)’ received the gold award thanks to its substantial reduction of the examination
time by displaying x-Ray results without having to go through a print process; as well as the ‘Digital x-Ray
User Interface’, which has visualized important information to increase user visibility.
A portable induction cooktop is a kitchen appliance that is being used in a greater number of homes.
Samsung Electronics’ portable induction cooktop (CTN431SC01) received the gold award in recognition for
its application of a surface material that ensures easy cleaning and an intuitive user interface.
Silver awards were presented to the ‘Series 9’, which is an ultra-slim, ultra-lightweight notebook that
measures only 12.9 millimeters and showcases refined beauty; and the ‘NX200’, a digital camera that has
applied metal to emphasize its image as a precision instrument for professionals.
The ‘SB970’ is a monitor that has adopted clear glass for its front to result in understated beauty in its form.
The monitor received a bronze. Thirteen products, including the ‘GALAXY Note’ and ‘ES8000’, a Samsung
smart TV, were chosen as finalists.
President BK Yoon, who is the director of the Design Management Center of Samsung Electronics, said, “I
am glad that the company received a favorable evaluation for its user-centered designs. We will continue to
unveil designs that are outstanding in terms of both aesthetics and functions.”
Samsung Electronics is striving to boost design competitiveness, which is a critical factor in developing ‘soft’
competitiveness in the 21st century. Its efforts include decisive and bold design management, SADI, as well
as various design expert-training programs such as the Samsung Design Membership.
The IDEA 2012 awards ceremony will be held in Boston, US on August 18th 2012 (local time).
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and
digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately
206,000 people in 197 offices across 72 countries, the company operates two separate organizations to
coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display,
Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging;
and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading
performance across a range of economic, environmental and social criteria, Samsung Electronics was
named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For
more information, please visit www.samsung.com.
