Through a publication in an official blog, the Los Gatos, California streaming platform confirmed a partnership with Microsoft, a firm that joins as a “sales and advertising technology partner” to implement a low-cost plan.
The first time we had clues about a low-cost Netflix membership based on ads was last May, so that a month later the was confirmed by the company itself.
For now, there is no exact launch date for this possibility; however, projections indicate that it will be at the end of this year when this service reaches the screens of subscribers.
The decision to bet on a plan with ads was derived after the loss of more than 222 million subscribers worldwide.In addition to this cheaper proposition, Netflix is trying to turn the page with tests around live streaming and pilot plans to rein in shared accounts.
What will Microsoft do for Netflix?
Given this scenario, it is crucial for Netflix to bring its proposal around advertising executions to a successful conclusion, if we consider the strong competition that + entails and its similar plans to launch a plan at a lower cost.
Thus, Netflix COO Greg Peters said in a blog post:
“Our long-term goal is clear. More choice for consumers and a better-than-linear premium TV brand experience for advertisers. We are excited to work with Microsoft as we bring this new service to life.”
For its part, in a publication Microsoft has said that it will be the marketing specialists at Netflix who will set the tone for creating an ecosystem of ads, where privacy will be crucial:
“’s announcement also supports Microsoft’s approach to privacy, which is based on the protection of customer information”
