Meta announced today that it’s adding support for longer Facebook Reels of up to 90 seconds, along with some new creative tools. Up until now, Facebook Reels were limited to 60 seconds. The changes come several months after Meta launched support for longer Instagram Reels of up to 90 seconds. The expansion followed TikTok’s move into YouTube’s territory with videos that can be up to 10 minutes in length, instead of just three
The company is also rolling out more creative tools, including a new templates feature that lets users create Reels with trending templates. The new feature, which rolled out to Instagram Reels last year, allows users to create new Reels using the same structure as one they just watched. Templates are somewhat similar to TikTok's own templating option.
