If you live in Kenya and own an Android device, you can sign up to Netflix for free and enjoy a selection of shows and movies.
Netflix has launched a unique, free plan for Android users. However, it's not the typical free trial or plan that we've seen from the streamer before. Netfllix's new free tier is only currently available in Kenya, with no plans to expand it to other territories. So, what's behind Netflix's strategy?
Netflix Is Launching a Free Plan in Kenya
Netflix is launching a unique plan in Kenya. Any user who is at least 18 years of age and has an Android phone can get the free plan. What's more, this plan offers ad-free content at no cost. All users have to do is sign up using their email address, confirm that they are over the age of 18, and create a password.
On this plan, Netflix is offering users a limited selection of its content catalog—about a quarter of its library. It's giving users access to entire seasons of some of its most popular shows, both in Africa and globally. These include Bridgerton and South-African hit show Blood & Water.
Why Is Netflix Only Launching This Free Plan in Kenya?
For Netflix, this strategy is geared towards capturing the Kenyan market, which has not warmed up to the streaming platform as other markets have.
By offering this plan for free, Netflix hopes this will help introduce it to viewers in Kenya, who will hopefully like it enough to upgrade to a paid subscription and enjoy all that Netflix has to offer.
