Holmed Group celebrates freshness and style with Batiste at Raouché Arjaan by Rotana
Holmed Group gathered social media influencers and press for a sunset gathering by the pool at the Raouché Arjaan by Rotana hotel to raise awareness on the importance of maintaining fresh and voluminous hair with Batiste.
The evening started with an introductory speech by Mr. Samer Sawaya, Marcom Manager, in which he welcomed the attendees and guided them on the ultimate use of Batiste, the world's number one dry shampoo for over 30 years. The invitees enjoyed music, special food, refreshing drinks, and gifts from Batiste.
Batiste offers women the fastest and easiest way to shine with gorgeous-looking hair in-between washes. Available in different scents and catering different hair types, this shampoo penetrates the hair shaft and absorbs excess oils and fats at the root of the hair. Batiste shampoo was launched in 1970 as a solution that eliminates the use of talcum powder to clean hair and extends the time between each wash. Batiste uses a unique special rice starch while competitors are using corn starch that doesn’t have the same properties. It was carefully selected for its cleaning ability to absorb oil in the best way. Batiste has won numerous awards around
the world becoming the number one dry shampoo in the UK with over 75% market share.
Batiste users do not need water to apply it, all that is required is to spray the shampoo at the root of the hair, massage it and then comb it to get effortlessly styled hair with a pleasant and refreshing scent, soft texture and amazing volume.
