Beiruting News

Nissan Formula E Team unveils striking cherry blossom livery for Season 9

· Formula E is an exciting platform that showcases Nissan EV prowess, and acts as a catalyst to further the brand's electrification strategy

PARIS, France (December 5, 2022) – Last week, Nissan kicked off Season 9 of the ABB FIA Formula E World Championship in Madrid with the unveiling of its brand-new livery on the NISSAN e-4ORCE 04.

With 85 years of motorsport history and over a decade of EV expertise, Nissan’s participation in Formula E is the perfect showcase of its commitment as the company charges towards an electrified future in alignment with its sustainability goals.

Featuring an eye-catching cherry blossom pattern, the team’s choice to incorporate Japan’s national flower in its Season 9 livery is not only a nod to the squad’s Japanese DNA, but also symbolises and celebrates a new beginning.

“Season 9 marks a new era for Nissan’s participation in the championship. It will be our fifth competing in Formula E but our first as one team. We have a long history in racing, and we also love to dare to do what others don’t. Our new livery celebrates our Japanese heritage and I’m certain that the design will stand out on the track like never before”, said Ashwani Gupta, Nissan's Chief Operating Officer.

The upcoming championship also marks the start of the highly anticipated Gen3 era. Packed with 40% more power than last year’s homologation and delivering over 320 km/h top speed, the new Gen3 race car brings a level of excitement to electrification never experienced before.

"Formula E represents the pinnacle of EV technology, and we are confident this upcoming, next-generation series will deliver innovation and excitement on and off the track," said Guillaume Cartier, Chairperson, Nissan AMIEO (Africa, Middle East, India, Europe and Oceania).

"With more than half of the races taking place within our diverse AMIEO region, our ability to implement road-to-track and tack-to-road knowledge exchange will directly contribute to the development of our electrified technologies and electric powertrains to deliver the best for our customers".

Tommaso Volpe, general manager, Nissan Formula E, and managing director, Nissan Formula E Team, also commented: “The upcoming campaign is a big moment for the series, with the introduction of the Gen3 cars. But it’s also key for us at Nissan, with the team running under its new name as we take full ownership of all our operations in Formula E. All of us at Nissan are very excited for this new beginning, very motivated to tackle this new challenge, and very much looking forward to getting started.”

Formula E is the first carbon neutral sport in the world since its inception, and compliant with its sustainable regulations, Nissan Formula E Team received the top three-star rating in the Environmental Accreditation Programme, a sustainability certification by the FIA.

About Nissan in Formula E

Nissan made its all-electric racing debut in Season 5 (2018/19) of the ABB FIA Formula E Championship, becoming the first and only Japanese manufacturer to enter the series.

In Season 7 (2020/21), Nissan announced its long-term involvement in Formula E and its commitment to the Gen3 era, which will run from Season 9 (2022/23) through to the end of Season 12 (2025/26) of the all-electric racing series.

In April 2022, Nissan acquired the e.dams race team, with the Japanese automaker taking full ownership of its involvement in the ABB FIA Formula E World Championship.

In June 2022, Nissan announced it would supply its Nissan EV powertrain technology to McLaren Racing for the entirety of the Formula E Gen3 era.

For Season 9 of the ABB FIA Formula E World Championship, the Nissan Formula E drivers will be Norman Nato and Sacha Fenestraz.

Nissan races in this all-electric world championship to bring the excitement and fun of zero-emission electric vehicles to a global audience. As part of its goal to achieve carbon neutrality across its operations and the life cycle of its products by 2050, Nissan intends to electrify all-new Nissan vehicle offerings by the early 2030s in key markets. Nissan aims to bring its expertise in transferring knowledge and technology between the race track and road for better electric vehicles for customers.

About Nissan AMIEO (Africa, Middle East, India, Europe & Oceania)

Nissan aims to become a truly sustainable company, driving towards a cleaner, safer and more inclusive world.

Sustainability is at the core of Nissan’s long-term vision, Ambition 2030. Responding to critical environmental, societal and customer needs, this strategy sets out to deliver electrified models and technological innovation in key markets globally, empowering mobility and beyond. Ambition 2030 supports Nissan’s goal which is to be carbon neutral across the life cycle of its products and operations by 2050. The Nissan AMIEO region, with EV36Zero at its centre, is primed to accelerate the shift to an electrified future.

For more information about Nissan’s products, services and commitment to sustainable mobility, visit nissanlebanon.com. You can also follow us on Facebook, Instagram.

RYMCO the sole distributor of Nissan Brand in Lebanon.