Tawfeer Supermarket, Lebanon’s rapidly expanding soft-discounter and a leader in value-driven retail, today announced the grand opening of its 36thnationwide location in Saida, officially welcoming shoppers on July 8, 2025. This strategic launch, celebrated with a ribbon-cutting ceremony attended by media, loyal customers, and local community leaders, is a clear testament to Tawfeer's relentless commitment to democratizing access to affordable, high-quality essentials across Lebanon.
The Saida flagship store swiftly follows the recent openings of 2 new branches in the Beqaa and North Lebanon last month. These consecutive launches underscore Tawfeer's aggressive expansion strategy, which includes plans for eight additional new branches to open within the next three months alone. This accelerated growth trajectory is a cornerstone of the company’s bold long-term vision to establish 500 stores by 2030, significantly deepening its national footprint while maintaining an unwavering focus on accessibility, affordability, and operational efficiency.
"At Tawfeer, every store we open is more than just a new point of sale; it's a strategic step toward fulfilling our purpose to be present, to be community driven, and to lead by example," stated Rami Bitar, CEO of Tawfeer. "Our expansion isn't just about growth; it's about building trust and challenging the status quo. We are proving that people don't have to choose between quality and affordability. The new Saida store is a powerful symbol of what’s possible when we stay consistent in our values and bold in our vision”.
This commitment to value is evident in Tawfeer's operations, serving 30,000+ daily shoppers. Bitar added, "We know what we are doing. Building a successful discount concept means building an entire ecosystem to support it, and this is why we are successful at it. Our operational efficiency and supply strategy allow us to consistently offer prices that are 15%-20% less than other supermarkets, without compromising on quality."
The Saida opening significantly reinforces Tawfeer’s deep local roots, bringing unparalleled value and convenience even closer to the city's residents and surrounding areas. With a dedicated team of 850 employees, Tawfeer continues to redefine best-value supermarket standards in Lebanon through its commitment to transparency, sustainability, and fostering shared growth with its employees, suppliers, and the communities it proudly serves.
