A Workout frenzytook Beirut by storm yesterday, as a group of gym trainers infiltrated office buildings in various areas of the capital, encouraging Lebanese professionals of different age groups to exercise.
This, however, At a time when workout has become a luxury that the majority of people are trying to avoid, Decathlon decided to bridge this gap adopting a creative and unique approach: instead of taking people to the gym, Decathlonis bringing the gym to them, to their workplaces. Decathlon employeeshad everything ready to set-up the perfect gym environment: exercise mats, dumbbellsand abs crunch machine, evenmotivational music to uplift the mood; every detail was thought of to make the most out of every workout session.
Decathlon's "No More Excuses" campaign invites people to beat all excuses. How? By making the pleasure of sport more accessible to them...by driving their triggers, giving them access to all the gear they need to enjoy their favorite activities...by helping them overcome barriers,waving a big part of the financial pressure... by advising them to try out and expand their activities to make the best of their sports hobbies... and by meeting all their shopping habits.
For Decathlon, adopting a healthy lifestyle is a priority. So it's not about the place, or the clothes; it's not about the trainer or the budget; it's certainly not about finding time; it's about finding the will to beat all excuses and just exercise.
Decathlon no more excuses-Decathlon Le Mall Dbayeh.
