Mindshare, a leading media agency in the MENA region, has brought yet another successful event to a close. Taking place at the Marriott Marquis Hotel Dubai, "Art of Adaptation" highlighted the new trends in media with motivational speakers who shared best practice in making the most of adaptation in life, business and media.
The importance of adaptability has never been made clearer than at Tuesday's event, which drew together respected figures like former Formula 1 Grand Prix Champion David Coulthard and The Economist's Global Head of Digital and Content Strategy Nick Blunden. From top media powerhouses like AOL's David Shing to Michelle Mone, who founded the multi-million dollar Ultimo Brands Empire, the event's fascinating topics demonstrated that regardless of your specific field of business, flexibility is a must to survive in today's ever-changing world.
The speakers at the "Art of Adaptation" summit, gave engaging presentations on combating consumers' stricter controls over when and how they are willing to engage with brands; keeping up with the speed of a transformed marketplace; preparing a business to be profitable in an uncertain future, and adapting to digital change.
It is only appropriate that Mindshare should host such an event, as the agency is at the forefront of the marketing industry's ongoing transformation. "Rather than resist a changing market and a faster-paced, more connected world, Mindshare continues to transform to bring our clients original and innovative solutions," notes Mindshare MENA CEO Samir Ayoub. "We were thrilled to share some of ideas and best practices at 'Art of Adaptation,' as we believe that there is much to be learned from leaders of a diverse array of businesses. No matter how different their work may seem, we have one thing in common: we all must adapt in order to survive in today's market."
For more details or to inquire about future events, please contact the Mindshare team.
About Mindshare
Mindshare is the MENA region's premier global communications group, located in 10 countries across the GCC, Levant, and North Africa. As the first independent agency launched in the region, Mindshare MENA has been a pioneer in the field of creative communications since 1999. Our primaries values lie in global collaboration and originality - practices that set us apart and increase brand awareness with a greater connection to consumers. By creating unique solutions for clients' communications challenges, we provide them with a competitive edge.
