The quintessence of excellence, Absolue embodies the very essence of Lancôme's values: the ultimate alliance of luxury and science for radiant, elegant beauty. A French-style approach to beauty.
By exploring the self-regeneration secrets of the skin's stem cells and native plant cells, Lancôme has paved the way for a new expression of luxury - Absolue regeneration. Lancôme has crafted exceptional active ingredients for an Absolue aura: skin glowing with beauty, bathed in renewed radiance and a unique luminosity.
And because luminous beauty also involves the eyes, Lancôme presents today Absolue Yeux Precious Cells Global Multi-Restorative Eye Concentrate, its first pioneering regenerating skincare product for optimal beauty.
REVIVE THE EXPRESSION OF YOUTH
In 2012, Lancôme created the Collège du Regard, a think tank bringing together both independent researchers (oculoplastic surgeon, aesthetic dermatologist) and professionals in clinical evaluation methods (biostatistician, biophysicist), along with Lancôme experts (pharmacists, Lancôme Institute beauticians and make-up artists). The aim of its members is to pool their areas of expertise to advance even further in understanding the problems affecting the eye area and create the innovations of tomorrow.
In 2013, the Collège du Regard identified a new issue for Absolue: over and above the eye contour area itself, the expressiveness of the eyes as a whole contributes to their youthfulness. A concern entirely in line with Absolue's values and its ideal of incarnate, embodied beauty, which can be perceived - beyond its physical perfection - in the aura that it exudes. On the basis of the experts group's analysis, the Lancôme Laboratories have thus created an eye concentrate, the first in the Absolue Precious Cells line, targeting the expressiveness of the eyes as a whole, focusing on five key areas:
- The lower forehead. Over time, expression lines appear and glabellar lines form. The eye area only recovers all of its serenity when the muscles are relaxed.
- The arch of the eyebrow. The eyebrows droop and the eyelids become wrinkled and sunken. The eyes appear smaller and their expression less visible.
- The temples. Expression lines form in the crow's feet area.
- The under-eye area. Dark circles create shadows and dull the eyes' expressiveness.
- The top of the cheekbones. Wrinkles appear under the eyes, the Valley of Tears forms along the nasolabial fold, the volume of the cheekbones decreases.
A MULTI-ACTIVE FORMULA, AN EXCEPTIONAL SENSORY EXPERIENCE
In step with the desire of women in search of an ever more luminous aura, Lancôme has invented Absolue Yeux Precious Cells Global Multi-Restorative Eye Concentrate, its first skincare product to act on all of the five areas involved in the eyes' expressiveness. For fresh and sparkling youthfulness at its peak.
The formula for this new skincare concentrates a blend of active ingredients inspired by nature and refined by science to deliver total multi-regeneration. Pro-Xylane is combined with flax seed, jasmine flower and chlorella extracts.
A precious elixir, Absolue Yeux Precious Cells Global Multi-Restorative Eye Concentrate combines the voluptuous feel of a highly sensory texture with exceptional results. Its fine texture, strewn with light like liquid gold, gently enfolds and becomes one with the skin.
ABSOLUTE PERFORMANCE
A scientific feat, Absolue Yeux Precious Cells Global Multi-Restorative Eye Concentrate acts on all of the five areas involved in the expressiveness of youthful eyes.
- Reduction in the roughness of the arch of the eyebrow: 11%*
- Reduction in the marked appearance of the under-eye area: 8%*
- Reduction in under-eye wrinkles: 6%**
* Clinical scoring on a 10-point scale - 43 women - 4 weeks
** Clinical scoring using a dynamic atlas - 43 women - 4 weeks
After one week's application, women are won over by a smoother (69%), more luminous (63%) and fresher (73%) eye contour area*. After four weeks' application, the eye contour area appears strengthened and their eyes look younger and more rested*.
* Self-assessments - 52 women - 1 to 4 weeks
Absolue, MAGNIFICENT FRENCH-STYLE BEAUTY
Symbol of excellence, Absolue embodies the very essence of Lancôme's values.
It all began with Armand Petitjean. In 1965, he created Absolue, a range that reflected the feminine ideal of an era when women were affirming their strength. Inspired and inspiring, this radiant, elegant beauty would remain firmly in the visionary creator's mind. The luminous aura of a strong-minded and strong-hearted woman would become the emblem of beauty by Lancôme: authentic and intriguing, sophisticated and serene femininity. Free and happy, wonderfully luminous.
The Lancôme Rose is the quintessence of this beauty. Created in 1973 by Georges Delbard, one of the most famous rose specialists in the world, the Lancôme Rose is the ultimate rose. The symbol of universal beauty, it was chosen from among 20,000 flowers for its vibrant fuchsia colour, voluptuous petals and extraordinary regenerating potential.
Focusing on the self-regeneration mechanisms of cells from the rarest and most precious plants and offering them all the power of its science, Lancôme has paved the way for pioneering luxury devoted to Absolue regeneration. In the culmination of a dream that began in 1965, in 2011 the Laboratories extracted native cells from the very heart of the Lancôme Rose and - a feat as yet unequalled - endlessly multiplied them, while maintaining their full regenerating power. Flowers, roses, essentials oils... Lancôme crafts exceptional active ingredients, inspired by the best of nature and refined by science, masterpieces of scientific craftsmanship.
The Absolue quest: offering women the possibility of skin glowing with beauty, bathed in renewed radiance and a unique luminosity.
