Cherfane Tawil & Co. (CTC), the official distributor of Samsung Electronics in Lebanon, launched the 2013 Samsung Christmas Campaign on November 20th 2013. For any purchase of Samsung products worth over $30, consumers received "Scratch & Win" cards for the chance to win one of thousands of instant gifts and entered a draw which gave them the opportunity to win their very own dream home developed by SAYFCO holding in the Saint Thomas community.
Saint Thomas is SAYFCO's latest residential community, overlooking the sea and only minutes away from the main Antelias highway. This beautifully designed home is equipped with ample storage space, two underground parking levels, double glazed windows and luxurious finishing.
The draw was held on Thursday January 16, 2014, under the supervision of the Lebanese National Lottery. Mr. George Joseph Harb, holder of coupon #006321, was announced to be the lucky winner, making his dream come true.
Cherfane Tawil & Co. (CTC) also held a number of live interactive roadshows at "Khoury Home" and "Abed Tahan & Sons Co.", giving away instant gifts to whoever purchased Samsung products or answered questions correctly regarding this global leader in digital technologies and digital convergence. These gifts included a range of Samsung products such as televisions, refrigerators, sound systems, DVD players and microwaves.
Commenting on the occasion, Mr. Eddy Cherfan, CEO of Cherfane Tawil & Co. said: "The interactive activities conducted by Cherfane Tawil & Co. greatly reflect the festive atmosphere of the season, putting a spotlight on Samsung amidst the beautiful crowd. We were very delighted to be a part of people's happiness and their keenness in buying gifts for their family members."
