With the participation of six countries including Lebanon, Nestlé NIDO® has launched the 'I Love Mama' children's painting competition, and is collaborating with Guinness to break the Record of the world's largest greeting card which will be unveiled in Dubai this Mother's Day.
Every child will get a chance to express their love to their moms through a creative drawing or a video that can be uploaded on the website www.nidolove.com. The more likes received on the unique love expression submission, the more chances for the child to win a special gold pendant as a gift for their mother on Mother's Day.
Running through February and March, The 'I Love Mama' campaign is also conducting school roadshows in Lebanon, the UAE, Qatar, Kuwait, Saudi Arabia and Jordan to engage with 6-12 year-old children from 68 schools. Coloring kits are being provided to over 40,800 children for them to express their love to their mothers. One student from every school with the most creative and emotional message will also receive a gold pendant.
"We are very excited to have found a platform that not only engages with children, but a platform in which children can express their love to their moms through their own creativity. We're also very delighted to tie-up with Guinness World Records and be able to showcase all the creative submissions from the children and to break a GUINNESS WORLD RECORDS title for Largest greeting card wishing moms a "Happy Mother's Day," said Nehmatallah Younes, Brand Manager.
The current record to break was achieved by the University College, Dublin, Republic of Ireland, which created a free-standing Christmas card measuring 9m x 6m when closed and was made by a group of students as part of Commerce Day celebrations. When open the card measures 9m x 12m.
Drawings and love expressions collected from the schools and through NIDO's online platforms will be featured in the Nestlé NIDO® greeting card that will attempt to break a GUINNESS WORLD RECORDS title for the Largest greeting card.
