Le Royal Hotels & Resorts - Beirut has successfully launched yet another initiative to promote tourism in Lebanon. As part of its 'Lebanon, Star of the Middle East' campaign, the property recently unveiled the shopping initiative to an enthusiastic audience at the Erbil Rotana in Northern Iraq. With Lebanon always being a popular destination for shopping, particularly for those who live in the greater region, the hotel's connection with the Iraqi market represents a unique opportunity to attract a new market segment.
In collaboration with renowned Lebanese fashion designer Hadi Katra and the 'Leading Hotels of the World', Le Royal Beirut organized a prestigious dinner that showed the designer's latest collections. Viewers were impressed with the designer's creations which emphasized Lebanon's primacy in the world of fashion and accessories. The event gathered VIPs of Erbil, as well as notable individuals from women's associations and the government, representing a veritable who's who of Northern Iraq.
The media from both Lebanon and Iraq were present at this stylish event, including LBCI and Al Iraqiya TV. Last but not least, the campaign will be beneficial for the entire region, highlighting Le Royal's commitment to revive tourism in the country.
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