Product of the Year', renowned worldwide across 42 countries and the largest consumer-voted award for product innovation, honored this year's most innovative consumer products, on March 19th, at its 4th annual award ceremony at the Movenpick Hotel in Beirut. The gala dinner was attended by hundreds of guests, distinguished business people and media partners.
This year's winners originated from a wide range of categories; from dairy to pre-cooked food, cleaning to solar system products, and feminine to pet care, to name a few. The awards entailed of 39 main categories of local and international consumer products, and awarded brands for exceptional innovation and excellence in the consumers' goods sector, based on a survey conducted by IPSOS, the leading global market research company.
Commenting on the occasion, Dory Kfoury, CEO of 'Product of the Year', Middle East and North Africa stated that, "We are thrilled to award brands and offer them a World-Class recognized Label which is proven to give an added value to their products and enhance the brand image."
It pays to innovate. "Investing in innovation sets companies apart in the eyes of consumers and 'Product of the Year' provides the opportunity for brands to capitalize on our stamp. We run categories that reflect what is going on in the market and innovation is measured in the way it is understood by consumers," added Kfoury.
The process of nomination and judging of each product category involves a large representative panel of 1200 consumers from across Lebanon. The study, conducted by IPSOS and based on precise insights, indicates consumers' patterns and preferences, where they are surveyed on product innovation, usage, satisfaction and purchase intent.
'Product of the Year' runs under the purpose to guide consumers to the new products in their market and reward manufacturers and distributors for excellence and innovation. It recognizes products through an independent process and plays a pivotal role in reinforcing the importance of completion among top brands.
The award lineup and winners for 2014 are as follows:
Category | Product Name or Line Name | Company Name |
Washing detergent | Persil Gel | Henkel Lebanon SAL |
Deodorant for women | Dove Anti-Perspirant Deodorant | Unilever |
Lebanese coffee | Macumba Cafe | Rifai Foods SAL |
Luncheon Meat | Zwan Luncheon Meat (LM) with Olives | M.Nassif&Fils SAL |
Fresh chicken | Hawa Chicken Fresh Chicken & Cuts | Hawa Chicken SAL |
Sauces and condiments | Heinz Ketchup Squeeze | Al-Wataniya SAL |
Grains | Aoun Grains | Aoun Food Company - Aoun SARL |
Custard | Delta Custard, Custard Chocolat | Delta Group Co. |
Pickles | Gardenia Grain D'Or Pickles | Lebanese Co. For Modern Food Industry SARL |
Olive oil | Boulos Olive Oil | Atyab SARL |
Canned Sea Food | Monarch Sardines Line | EAM - Etablissements Antoine Massoud sal |
Body Moisturizer | Nivea In-Shower Body Lotions | Beiersdorf Middle East - SLID SAL |
Marinated Chicken | Tanmia Fresh Marinated Line in cook-in-bags | Tanmia Agricultural Development Co. SAL |
Solar System | Lösung Heating System | Solar Solutions s.a.r.l |
Soja Beverages | Bjorg Vegetable & Soy Drinks | M.Nassif&Fils SAL |
Shower Gel | Bain Douche 114 | Joseph B. Amatourys.a.r.l |
Rice | Achkar Rice | Achkar Plus |
Traditional Lebanese food | Al Rabih Homos Tahineh& Baba Ghannouj | Sonaco SARL |
Honey | Al Shifa Natural Honey | Al-Wataniya SAL |
Canned Vegetables | Monarch Mushrooms Whole And Pieces | EAM - Etablissements Antoine Massoud sal |
Non Alcoholic Beer | Bavaria - Non Alcoholic Malt Drink | M.Nassif&Fils SAL |
Tea | Lipton Yellow Label Tea | Unilever |
Seasoning | Mama's Garlic Paste | Nutrico Foods SARL |
Growing up Milk | BlediKid | Nutricia DMCC ME |
Charcuterie | La Piara Olives Mortadella | Moussallem Bros SARL |
Edible Oil | Slim Sunflower, Corn and Canola Oil | Pulper SAL |
Deodorant for men | Axe Deodorant Bodyspray | Unilever |
Liquid dishwashing detergent | Pril | Henkel Lebanon SAL |
Ice Cream | Les Saveurs - BonjusIceCream | Lebanon Fruit Juice Co - Bonjus |
Pasta | Piorelli Pasta line | Le Grain SARL |
Labneh | Center JditaLabneh | Center Jdita |
Frozen Food | Tony's Food Pastry | Al-Wataniya SAL |
Jelly | Delta Jelly line | Delta Group Co. |
Eggs | Hawa Chicken Fresh Eggs | Hawa Chicken SAL |
Nuts | Nutisal (Trio Kernels, Super Extra, Classic Mix) | Al RifaiRoastary SAL |
Pet food | Royal Canin Dog Breed Health Nutrition | M.Nassif&Fils SAL |
Spices | Gardenia Grain D'Or Spices Jars | Lebanese Co. For Modern Food Industry SARL |
Vinegar | Boulos Vinegar | Atyab SARL |
Sweets | Monarch Peanut Butter Creamy | EAM - Etablissements Antoine Massoud sal |
