In 1999, Hyundai Motor Company signed an agreement to sponsor FIFA tournaments, including the 2002 FIFA World CupTM in South Korea and Japan. Since then, Hyundai Motor Company has successfully served as the official partner of the 2006 and 2010 FIFA World CupTM games, as well as many other FIFA tournaments. In 2010, the company extended its strategic sponsorship agreement with FIFA to cover the 2014, 2018 and 2022 games. Through its successful sponsorship of international football, Hyundai Motor Company has significantly boosted brand awareness and brand image.
Century Motor Company, the official distributor of Hyundai in Lebanon, shares Hyundai Motor Company's passion for football, and with the 2014 World CupTM in Brazil just around the corner, the Company has partnered with Solicet, a prestigious event organizer, to be part of its "Hyundai Football Village 2014" event that will be held at Zaitunay Bay from June 12 till July 13, 2014.
During this sports celebration, fans will get to watch all the games on a giant LED screen and cheer for their favorite team, while enjoying the company of their friends and family and other passionate football fans, in a fun and festive atmosphere. The event will feature numerous games and competitions, with rewards and surprises in store for all the guests!
