In this latest campaign, top model Bette Franke, the face of Oysho's fall-winter 14-15 season, poses for photographer Alasdair McLellan.
From a loft located in the heart of London, model Bette Franke clearly transmits the values behind Oysho's latest collection: femininity, simplicity and spontaneity.
Oysho presents a collection dedicated to authentic, natural women, for whom moderation and a laid-back attitude form the leitmotiv of their lives. The fall-winter 14-15 collection fits in perfectly with a casual and functional lifestyle in which detail takes centre stage.
White is the absolute must-have tone for basic garments as well as when it comes to mixing and matching a range of tones, materials and fabrics.
Effortless looks, featuring easy-going silhouettes and pure lines that come together in uncomplicated style.
Lingerie mingles subtly with tricot and jacquard items, whilst bodysuits and lingerie tops are key items in a campaign with lingerie as one of its major trends.
Garments such as maxi-capes and folk-inspired ponchos teamed with casual looks, featuring lots of fine, delicate materials are essential to ensure comfort and functionality.
The result? A subtle, delicate fall-winter collection by Oysho based on streamlined, minimalist styles designed for women of character who see fashion as a way of expressing their lifestyle.
