New independent research commissioned by Sensodyne has revealed that 79% of adults in Lebanon are currently facing issues with sensitive teeth with 33% of them claiming it is making them unhappy and 47% saying it is directly impacting their eating habits.
The new research, conducted by YouGov, also shows that 79% of adults in Lebanon are worried at some level about how their teeth look. The way you feel about your teeth can have a huge impact on your daily life; for example nearly 40% of people claim to not show their teeth or smile on photographs.
New consumer habits were also revealed, showing that 42% of adults gain their oral care habits from their parents, 19% from their families and 25% from their dentist, with 47% of men spending less 3 minutes on daily grooming, compared to 32% of women who spend 3-10 minutes.
"In Lebanon, 35 percent of adults with sensitive teeth are actively seeking to have whiter teeth. Surprisingly, our research showed us that one in four adults buy two types of toothpaste - one for sensitive teeth and one for whitening. Therefore GSK specially formulated True White for people who seek sensitivity relief and whiter teeth at the same time. We want to provide a one-stop solution to healthy teeth," said Wael Kaskas, Marketing Director for GSK Consumer Healthcare, Middle East.
Mr. Kaskas added that "The research has highlighted that 45 percent adults in Lebanon are concerned about how abrasive whitening toothpaste can be on their teeth. I am sure that consumers and dental practitioners alike will be delighted to see a new formula available to help address their concerns related to abrasion and whitening. Sensodyne True White is an ultra-low abrasion formula that relieves sensitivity whilst removing stains."
It is recommended that Sensodyne True White is used twice a day everyday. It is now available at all leading supermarkets and pharmacies across Lebanon.
