Interplanetary topographic maps and the constellations are the starting point for the key prints featured in Oysho's new gym campaign for the fall-winter season.
Maps featuring simple outlines that draw up the guidelines for the volumes that Oysho uses to trace the lines and forms of its garments.
Yet the defining features of the Oysho campaign have to be speed and movement. A high-tech backdrop, which - just like the collection -, features a growing number of innovative technical details, and which Oysho uses as a setting to convert model Caroline Brasch Nielsen into little short of an android.
Oysho's latest campaign has taken sport to new, previously unexplored technological heights. Set against a stark black background, the campaign traces contrasting patterns of light and shade, whilst leaving the ever-present halo of a model that moves at the speed of light.
The model's cool impassive expression, captured by photographer Daniel Sannwald (who is back with the brand as part of an exercise in continuity), is reminiscent of the emotionless stare of a robot as it travels the cosmos.
This collection stands out for its 100% reflective garments, combined with cutting-edge innovation in fabrics, forms and qualities both in the brand's new and basic items. Even those must-have sweatshirts have evolved for the new fall season, with new styles, new pocket positions and monochromatic contrasts...this is evolution in its purest form.
Oysho is on the move, swiftly positioning itself with a ground-breaking collection that takes the brand's sports concept several steps forward.
