Rasamny-Younis Motor Company S.A.L. (RYMCO), exclusive dealer of Nissan Motors in Lebanon unveiled the 'class above' all-new 2013 Nissan Altima breaking new ground for the mid-size sedan segment. The launch was attended by Rymco executives, Nissan Middle East and International representatives along with members of the press.
"We took one of our most successful model, kept its DNA and changed nearly everything - the visual appeal, the driving experience and, of course, the technology. The new Altima is hands-down the most engaging vehicle in its class," said Atsuo Kosaka, Managing Director, Nissan Middle East. "If you liked the previous Altima, you'll love this one even more. And if you've never driven an Altima before, get ready to have your notion of a mid-size sedan redefined."
The result is a modern and charismatic vehicle over delivering on the fundamentals earned over four generations and two decades, for quality and reliability and adds new levels of innovation, fuel-efficiency, dynamic performance and premium style.
"The all-new 2013 Nissan Altima offers the whole package - stylish design inside and out, outstanding ride, handling, acceleration and fuel economy, and thoughtful technology solutions not currently found in the segment," explained Fayez Rasamny, Chairman of RYMCO. "For people who enjoy experiencing life to the fullest, we have the new premium mid-size sedan just for them." He concluded.
During the launch, Trevor Mann, Senior Vice President, Nissan Motor Corporation Limited made an update on Nissan Power 88 Plan, a wide-range six year business plan that will accelerate the company's growth across new markets and segments.
"With Power 88, Nissan has started a plan on the offensive instead of reconstructing something or defending something. We are satisfied with the progress we have made towards the goals under this plan' said Trevor Mann.
"Nissan will add a new vehicle model about every six weeks and, through its new brand philosophy, will bring 'Innovation and Excitement for Everyone'. Innovation is what we do! Human centric, accessible, purposeful. Excitement is the customer's experience! Engaging, intuitive, energizing'. He added.
In line with Nissan corporate objectives and the success of the brand in Lebanon, Rymco surprised the attendance by announcing a new addition to their Nissan and Infinity outlets in Dbayeh in line with their continuous commitment to deliver the highest level of customer satisfaction.
Nissan Power 88 emphasizes key corporate goals: Nissan will renew its focus on the overall customer experience through actions that elevate its brands' power and sales power. By the end of fiscal 2016, the company will aim to achieve a global market share of 8% and increase its corporate operating profit to a sustainable 8%.
# # #
END
ABOUT RYMCO:
Rasamny-Younis Motor Company S.A.L. (RYMCO) is a joint stock company, ISO certified 9001:2008 that was established in 1957 in Lebanon and is the only automotive dealer to be listed on the Beirut Stock Exchange since 1998. RYMCO is one of the leading vehicle retail dealerships in Lebanon where it holds majority market share in the new vehicle retail industry, and commands a considerable portion of the used vehicle market. RYMCO operates a chain of independent showrooms and stores, a bonded warehouse as well as state-of-the-art servicing and maintenance facilities. The company has an automotive dealership arrangement with auto manufacturers in the US, Japan, Europe and China that include the likes of automotive giants Nissan Motors (Nissan, Infiniti), GM vehicles (GMC), Renault trucks, UD Trucks, and Kawasaki under the Leisure division. RYMCO marine is another unit within the RYMCO operations specialized in the servicing of boats under the brand name of RYMCO Marine.
In 2009, RYMCO UK was granted the right to distribute the Infiniti brand of cars in London. It will cover distribution for the area through three SSS IREDI facilities in Reading, Chiswick and Hatfield; along with a boutique in the centre of London in Piccadilly.
RYMCO SAL holds also the majority of the shareholding of free zone companies in Syria which main activity is the importation of Nissan and Infiniti vehicles and the storage of these vehicles in the free zone areas, for the purpose of reselling them to the Syrian market (mainly to a Syrian company owning the exclusive distribution for Nissan cars in Syria.)
About Nissan Middle East:
Nissan Motor Co. Ltd. became the first Japanese car manufacturer to establish a regional Middle East headquarters in June 1994. Nissan operations now cover over 20 countries across the region making it one of the best represented Japanese automotive brands in the Middle East. From its pioneering crossover vehicles and class-leading small cars to the legendary Nissan GT-R and all-conquering SUVs such as the 'Hero of All Terrain', Nissan Patrol, Nissan Middle East's vehicle line-up is one of the broadest and most popular in the region, covering almost every segment of the automotive market
For further information, please log on to www.rymco.com or contact:
Rymco
Rana Eyamie
Senior Brand Executive
Tel: +961 1 273333
Fax: +961 1 274311
Email: [email protected]
Memac Ogilvy PR
Carmen EL Hajj/ Layale Abou Antoun
Tel: +961 1 486 066
Fax: +961 1 486 064
Email:[email protected]
[email protected]
