Beiruting News

Beirut, October 11, 2012: Beverly Hills' products land in Lebanon with the opening of Vis.Age boutique. The glamorous opening ceremony took place on Thursday at 4:00 pm at the boutique in Dbayeh where around 50 renowned media figures attended and witnessed live makeup and skincare treatment demonstrations. 


The newly inaugurated boutique brings an array of Sormé branded treatment cosmetics that also include their Refinée skin care products along with an extensive skin care line from DermaestheticsUSA .


Mrs. Sandrine Tadross, Business Development and Public Relations Manager, commented on this occasion, "What differentiates Sormé treatment cosmetics is the fact that it balances between what is aesthetic and what is antiaging. 

We aim to stress on the fact that beauty should never overshadow skin health nor affect it. In parallel, choosing the right skin care treatments and products is of vital importance because choosing the wrong product can have an adverse effect opposing the main healing target. 

We sincerely hope that the Lebanese ladies embrace these new products and turn them into their daily companion."



Sormé, initiated in Beverly Hills, USA, is the makeup of choice for top Hollywood film studios and celebrities among which include Kim Kardashian, Salma Hayek, Penelope Cruz, Jessica Chastain from The Help, as well as Amber Heard among others. 


Sormé treatment cosmetics are a blend of traditional beauty wisdom and advanced anti-aging technology that contain active plant botanicals, natural minerals, healing vitamins and clinically proven, age-reversing peptides that help protect and improve the skin as well as provide rich color pigments that enhance natural beauty. 



Refinée, a skincare line from the Sormé Cosmetics, is enhanced with patented hi-tech peptides (very small sized molecules which originate from the protein family and is absorbed deeply by the skin to sufficiently feed it - manufacturing small size molecules makes the product expensive due to the advanced technology needed for production).



In parallel, Dermaesthetics was established in the United States in 1989 and has proven to be a leader in manufacturing professional skin care products. Their first responsibility is to the dermatologists, doctors, and patients' outcome. 


They focus on the synergy between the latest skin care technology and active ingredients combined with theapplication or treatment of the skin.