Alfa CEO and Chairman, Mr. Marwan Hayek, inaugurated a series of franchised alfa stores in Zalka, Zouk Mosbeh (Telia shop), Kosba and Tripoli (IPIN shop). alfa Tripoli store was also inaugurated during the visits.
Accompanied by alfa officials, Hayek toured these franchises with the aim of inspecting their proper functioning and checking the quality of service provided to alfa subscribers.
Hayek
Hayek said at the end of the tour, "The franchised alfa stores that we inaugurated today are part of 22 franchised stores geographically distributed in all regions and provinces with the aim to service the company's customers wherever they are, thus bringing alfa closer to them".
He added, "This plan is part of alfa's expansion strategy in sales services, with the franchise stores offering most of the company's services presently being offered in alfa stores. This enhances our services in all regions and expands our customer service network in major cities and suburbs, consequently easing congestion at our alfa store branches." He added: "This allows us to serve our subscribers better, especially that cell phones have become an essential part of our everyday life, and hence it has become more necessary for us to closely keep up with subscribers' needs and cater to them".
He pointed out that the four franchised alfa stores that were launched will serve about 20,000 alfa subscribers per month.
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