TBWA\RAAD, one of the Middle East leading advertising networks, announced today that Reda Raad, who served as the company’s Chief Operating Officer has been named the CEO of the company. The announcement was made by Ramzi Raad, Chairman of TBWA\RAAD Middle East who was joined by Troy Ruhanen, President & CEO of TBWA Worldwide – and a large delegation of TBWA Worldwide leadership – at an event celebrating their 15th Anniversary of operations and its fast success in the region.
Reda started his career with the company shortly after a partnership with TBWA was forged in the Middle East. He was one of the key transformers of the agency from a small start‐up of only four people, into what is now one of the leading communications groups in the region. He helped in the expansion strategy of the group adding new divisions including Integer Shopper Marketing, Ketchum\RAAD Public Relations Consultancy, and TBWA’s Digital Arts Network (DAN.)
The Company celebrates today its 15 year Anniversary of operations as one of the highly awarded creative agencies in the UAE. The Group Chairman, Ramzi Raad stated, “I am confident that Reda will lead our network of fifteen full service agencies across the Middle East and North Africa, which is home to more than 1000 employees and usher us into a new era.” The TBWA\RAAD Group serves flagship brands such as Nissan, Dubai Events and Promotional Establishment, Philips, Henkel, Qatar Foundation, Al Marai, Standard Chartered Bank and many others.
The Group plans to double down its efforts in Saudi and Egypt and continue to bolster the strength of its UAE headquarters. “We are ready to embark on the next 15 years – with heavy focus on accelerating on digital, mobile and creating powerful content for our clients and their brands,” Reda Raad mentions. “With a strong pulse on how to serve the culture and the people of the region – we will continue to work hard to be the trusted partners of our clients and continuously add value. We strive to be the most creative and proactive communications group in the region.”
TBWA\RAAD is a partnership between the Raad Group and TBWA Worldwide which is one of the top global agency networks, made up of 258 full service agencies around the world with expertise in all of the disciplines required for the positioning, launching and long-term management of brands. The global President & CEO, Troy Ruhanen, was in Dubai for the 15th Anniversary of the agency, the announcement of Reda’s promotion and held bilateral meetings with key clients. “At TBWA we stand for DisruptionⓇ – a tool for change and an agent for growth. This is the epitome of what the Middle East region means to our global operations. We are excited about the next chapter for TBWA\RAAD under Reda’s leadership, to take us to the next level leveraging the incredible opportunities here in the region.”
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